Maxim: Truly alarming cases are extremely rare, and if you focus only on them, then the product will be forgotten, it will not be talked about. Just thanks to daily reports, Cherry users tell friends about our product. There are customers who have brought us another 5 customers, just showing their friends the app, and who then decided to buy Cherry for their parents, too.
Today, the report shows when a person has woken up and fell asleep, how much more or less they slept, when the nurse came and left. We are working to include simple statistics about activity: how many people walked, how many sat. This is enough to make a superficial analysis: if a person has slept a lot and walked a little — this is a problem; if they begin to walk more — something has also changed, for example, they are recovering from a hip fracture, so you can follow rehabilitation.
We provide this information to caregiving agencies so they can do more in-depth analytics. Now they have a service that is possible because of our technology — a remote nurse. Instead of the nurse coming home to the client and watching TV all day long, which is often the case, they can go for a few hours to make necessary procedures that can not be done with the help of technology yet, and the rest of the time, with the help of our cameras, the caregiver can watch dozens of houses. To do this, they have one dashboard, where anomalies that require attention show up. The caregiver analyzes these positive and negative anomalies and can add the information to the report, which relatives will receive.
— According to your interviews, Cherry looks even like a success story: acquaintance with Nick Davydov, investments, articles on Crunchbase. Tell us about the difficult periods, the day when it seemed that nothing would come of the idea, when there was no motivation?
Maxim: There were many such days, but the motivation has never fallen. This is not our first startup experience, therefore we understand that if it seems that everything (we sometimes thought that it would never work) — you just need to work hard and everything will be ok.
The most difficult moments come when the main hypotheses are collapsing: we, for example, realized that we would not be able to determine who is who, with the accuracy that we planned, and we have had the entire product based on this. Or, when you realize that the market does not need such a product for such a price. But this is a reason to look for a different approach, not despair. So we came to such a product and way of working that we have now.
We must always be ready with something that will happen and that will destroy our vision and plans, but for that we have a strong team: whatever happens, we will be able to change and adapt to a new situation. And a founders' mentality is always an emotional swing that goes from "Oh! I am God!" to "I will die a bum!"